For channel and partnerships

Your partners are selling for you,
they have no idea where they stand

Channel SPIFFs live in PDFs, claims live in inboxes, and partner reps find out what they earned a quarter late. Wink runs partner incentives with the same precision as your direct team, without adding headcount.

The problem

Partner programs disappear into spreadsheets and inboxes

Your partners aren't on your CRM, your payroll, or your Slack. They're selling your product anyway, and the way you reward them for it hasn't changed since the SPIFF binder. The result: low participation, high disputes, and zero visibility into which partners are actually leaning in.

Partner reps don't know their own status

They email you to ask. You email your channel ops lead. They check a spreadsheet. Three days later, someone gets a number.

Claims are manual, contested, and slow

PDF rebate forms, screenshots, Excel attachments. Half get rejected for missing fields. The other half get paid late.

You can't tell who's actually engaged

You see total sell through. You don't see which partner reps are in the program, who's hitting tier, who's invisible.

How it works

Same engine as your direct team,
built for external reps.

Step 1

Onboard partners without IT

Invite partner orgs and their reps via email. CSV upload, admin attribution, or native CRM integration. No portal customization required.

Step 2

Define partner programs
in the editor

Per partner targets, tiered SPIFFs, team rewards by partner org, multi metric (units, revenue, mix). Same rules engine as your direct programs.

Step 3

Partners self serve
claims and rewards

Partner reps submit claims through the portal, see live status, and pick their reward from the catalog. No more inbox triage.

What you can run

Mix and match the mechanics that fit

Wink runs as a plugin engine: turn mechanics on and off without engineering.
Live programs upgrade in place, no migrations.

Leaderboard

Goal based thresholds

Boosters

Multi metric programs

Admin attribution

Team rewards

SPIFFs

Fraud detection

Outcomes

What changes when partners feel the program

Partner reps actually
feel the program

Live status, instant claims, rewards in days not quarters. Engagement compounds because the program is visible.

Channel ops stops
being a help desk

Self serve claims and one source of truth eliminate the email tax. Your team manages programs, not requests.

You see who's engaged,
by partner org

Live visibility on participation, claims, and tier progress per partner. Double down on the ones leaning in.

What channel leaders ask before they buy

Do partners need a login? Will they install anything?

No installs. Partner reps get a web based participant portal that works on mobile, no app required. Admins onboard partner orgs via invite or CSV.

How does Wink handle partner attribution when deals come in through distributors?

Admin attribution lets you map sales records to the right partner org and rep at upload time. Native CRM integrations (Salesforce, HubSpot, SAP) handle automatic attribution when deals sync from your pipeline.

Can we run different programs for different partner tiers?

Within a single program, yes. Per org targets, tiered thresholds, multi metric. Run Platinum and Silver SPIFF tiers side by side as segments inside the same program. For separate programs by region or partner tier as standalone, that's our Enterprise plan.

What about 1099 and tax compliance for US partner reps?

We surface a reward audit log per recipient for 1099 reporting; full enterprise compliance tooling (W-9 collection, automated 1099 generation) is on the Enterprise tier as an add on. See pricing.

How fast can we launch a partner program?

First program live in hours via CSV upload. Most channel teams pilot with one partner org and one SPIFF before scaling.

Still have questions?

Show your partners you mean it

We'll walk through a live channel program (partner org leaderboard, claim flow, payout) using your distributor structure as the example.