How to set up a 'Spin and Win' campaign in under 5 minutes

(No coding required)

In the digital-first world of 2026, attention is the new currency. If your landing page or app feels like a static form, you're losing customers to competitors who make marketing feel like a game.

Gamification isn’t just a buzzword; it’s a conversion engine. Specifically, the "Spin to Win" wheel remains one of the highest-converting mechanics for capturing leads and reducing cart abandonment.

The best part? With Wink Suite, you don’t need a developer or a month-long sprint to launch one. Here is how you can set up a professional, brand-aligned Spin and Win campaign in under 5 minutes.

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Step 1: Select Your Mechanic (0:30)

Log in to your Wink Suite dashboard and click on "Create New Initiative." You’ll see a library of mechanics, from Digital Scratchcards to Cashback flows.

Select "Spin & Win." This template is already pre-configured with the logic needed to handle probability, prize distribution, and anti-cheating measures.

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Step 2: Customize Your Brand Vibe (1:30)

Consistency is key. You don’t want your wheel to look like a generic plugin.

Design:

Upload your logo and set your brand colors.

The Wheel:

Choose between 6, 8, or 12 slices.

Assets:

Use our drag-and-drop editor to change fonts and background images to match your current campaign (e.g., Lunar New Year, Black Friday, or a Product Launch).

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Step 3: Define the Prize Logic (1:00)

This is where the "Incentive" magic happens. Within the Prize Settings, you can:

Set Probabilities:

‍Want only one "Grand Prize" winner per 1,000 spins? Just slide the toggle.

Prize Types:

‍Choose between discount codes, free shipping, physical products, or even loyalty points that sync directly to your CRM.

Inventory Control:

Let "Hard Limits" so you never accidentally give away more prizes than you have in stock.

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‍Step 4: Connect Your Stack (1:00)

Wink Suite is API-first. This means your new leads shouldn't sit in a CSV file.

Connect to HubSpot, Salesforce, or Mailchimp in two clicks.
Set up an automated "Winning Email" that triggers the moment the wheel stops, delivering the prize code to the user’s inbox instantly.

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Step 5: Go Live (1:00)

Grab your unique Embed Code or Smart Link.

On-Site:

Drop the code into your Webflow, Shopify, or WordPress site as a pop-up or embedded element.

Social/SMS:

Use the Smart Link to send the game directly to your customers via WhatsApp or a LinkedIn post.

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Why "Instant" Matters in 2026

Data from recent loyalty reports shows that instant gratification increases conversion rates by up to 30% compared to delayed rewards. By launching a Spin and Win, you aren't just asking for an email; you're offering a "Micro-Moment" of joy.