• Leverages the brain’s pattern recognition drive, rewarding correct matches.
• Taps into the completion principle, where people naturally seek to resolve unfinished patterns.
• Provides instant feedback and small rewards for accuracy.
• Strengthens associative memory, embedding brand connections beyond the activity.

• Accessible and enjoyable across all age groups.
• Turns dry product or brand information into engaging gamified content.
• Reinforces brand associations through active interaction.
• Adapts difficulty with more items, subtle pairings, or time-based challenges.
• Provides valuable insight into which associations come naturally and which require reinforcement.

‍

Match It mechanics are highly adaptable across industries—retail, healthcare, finance, education, food & beverage, and B2B.

They can be used as:

• standalone activities for customer engagement,
• campaign elements within loyalty or promotional programs,
• educational tools in schools or training contexts,
• product training exercises for staff or clients.

Digital platforms enhance the format with animations, sound effects, timers, progressive levels, and analytics on user behavior. Touchscreens make drag-and-drop matching especially intuitive and satisfying.